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Get
Found by People Searching for your Product
or Service
Accentix can design and implement a
search engine plan that will instantly
place your business at the top of the
major search  engines
for any word or phrase. Search engine
placement can now be selected by geography,
so if you only sell your products or
services within a metropolitan area,
or city, your search term results will
only be visible to searchers within
that geographical area.
Plan
Design and Budgeting
A search engine plan begins with a list
of potential search words centered on
your business. We then place those words
through specialized software that will
 suggest
additional words that are relevant.
After discussions, Accentix and the
client will agree on the appropriate
words to list.
Implementation
Accentix will submit the search terms
via the search engine's system. We will
then write copy that will conform to
search engine rules for relevance and
number of characters allowed. Generally,
the ad copy will include one or more
of the words within the search phrase.
Reporting
and Bid Adjustment
Once the program has been launched,
we will prepare a report at agreed upon
intervals with the following metrics
for each search term:
- Total
Impressions - For each Term (searches)
-
Clicks - For each search term
-
Click Rate - Percentage of clicks
vs. searches
-
Average Cost per Click
-
Total Cost per Word/Month
-
Average Position - On the search results
page
-
Conversions per Search Phrase - Number
of visitors who fill out a form or
call a trackable telephone number.
-
Cost per Conversion - Total cost of
the program divided by number of conversions
Programs
The following Pay Per Click programs
are available:
Google
- Search
by Metro Area
- Geo
Location (within a certain radius
of business address)
Yahoo
- Sponsored
Search
- Local
Sponsored Search
- Local
Listings
- Featured
Listings
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